So now that the 21 Tags are complete, here are my ruminations:
First, a link to the original idea (or I should say, the blog that covered the blossoming of this idea) or here on this blog.
And a link to final executed project demoed in class:
Originally – not that we had collectively agreed yet as a group of nine disparate members, sharing really only membership on Dodging for Columbine, the greatest dodgeball team known to academia – our first ruminations were to venture into Toronto Island and document its deep, dark secrets a la an elaborate geo-caching meets the Blair Witch Project sort of thing. The hook stemmed from a tidbit of history that one of the old lighthouse keepers on the island died/disappeared mysteriously and that the thirteenth step of the lighthouse was now haunted. We cooked up the possible idea that as a group we could find seven-plus stations on the island steeped in dark lore and set up geo-caching video-podding stations. Each member of the group would wear the same outfit and while two others would lure random individuals from the ferry to the seven locations, where they could record their confessions/thoughts/etc. and store it in the “virtual” geo-cached spot as an advanced new media time capsule. Needless to say, without GPS readers and no group accord, the idea died a slow death, and we began to ponder a much more feasible endeavor involving collective intelligence and integrating the now seven very different perspectives of the same geographic space. Our expectations originally were to incorporate as many concepts of new media production practice that we as a group were capable of achieving in a short span of time and in that sense, we were successful.
It is difficult to say how the outcome differs or corresponds to our objectives, because as a team of highly proficient filmmakers, photographers and academics, we were actually highly inexperienced as new media practitioners (in terms of web design, gaming or installation know-how). We did however achieve exactly what we set out to do, once we finally managed to coalesce as a group and understand the essence of merging collective and connected intelligence. We as individual artists discovered a means of presenting our unique perspectives (in the means by which we interpreted the 21 tags as photos and again as captions) while at the same time managing to unite this expressive content in an interface that explores a multi-perspective document of a geographic space without emphasizing individual identity or authorship.
One thing that was critical to the success of 21 Tags was the development of a plan of approach that incorporated a number of concrete ideas (experimental controls) with parameters to ensure that our individual perspectives did not overshadow the anonymity required of the collective project. Mark Laurie wrote and sealed a letter for each team member describing the protocol for the picture-taking day. We all had four hours to explore the island, discover the respective tags and document them with our SLR cameras and notepads (for the captions). Afterwards, we had until evening to transcribe the captions as PhotoShop pictures and the following day to work as a collective team in creating the interface and ironing our the kinks (re: broken links!).
Through 21 Tags I really discovered what collective and connected intelligence really require and what they can offer to documentary practice that limit more top-down approaches (such as film or photography). As an artist, particularly a filmmaker, the instinct is to have a clearly defined outlook or vision and to communicate this vision to a team of trained practitioners as a director or manager. With collective teamwork, however, it is important that all members of the team act as both the queen and the drone (of the hive mind, for lack of a better metaphor). We learned how to create an interface or framework (the 21 different objects to document on the island) that requires the equal contribution of our individual perspectives to strengthen the overall expression of the idea.
If given another chance or more time to develop the core ideas of 21 Tags, I would include the option to view the various perspectives (the photos and captions) of the individual artists as separate narratives. As my intention to document the island as a descriptive, fanciful explorer differs much from the more symbolic or ironic perspectives of my peers, it would be interesting to see this project “reverse engineered” to provide stronger context for the idea.
As a filmmaker who intends, at least for the short term to remain a filmmaker (though I do have very ludological tendencies!), the new media concepts of this course and of this project offer a more thorough extension to view and explore more narrative ideas. If I were, for example, to create a TV documentary that explores the rich historical lore of Toronto Island, new media strategies such as 21 Tags would be excellent supplementary tools for viewers interested in learning more about the idea, or as a marketing strategy to promote the original idea.




